Equine Affaire is always our favorite show to go to. It gives us the chance to talk to lots of the customers and equestrian community. We love hearing how new and current products and are becoming of use. Another important thing we love to hear is future expectations of how customers want footing to perform for their horses. As I mentioned last year, we pulled together a new way for people to view our footings at shows. We created a side view of how we recommend the base to be constructed, as well as a good amount of footing for people to touch and feel. It gives them the chance to touch all of the footings and feel the differences between each of them. We sometimes quiz them after, by asking them what type of riding they do and what footing they think would be best for them!
We get to hear from students who have our footing at their college, riders that board at a barn with our footing, and directly from the customers that purchased the footing. Hearing testimonials from the broad range of people that I
interact with is great. Most times we contact with customers solely over phone or email and it is great to finally meet in person. We also have some customers who stop every year to tell us how their footing is doing, how their barn is doing and any projects they have in the future. It is so nice to see these customers year after year.
If you didn’t stop by this year at Equine Affaire, we hope to see you next year!
Let IGK Equestrian know if you plan on attending the Equine Affaire next year !?!
